Jill Lin · Product Design Lead

Product Design Lead, B2B enterprise SaaS

I'm at my best on version one.

I lead UX and product design for B2B enterprise SaaS, usually on the first version of something: a design system, a customer journey, a feature in a domain the team hasn't worked in yet. That's where the structure gets decided, and everything built later inherits it.

See the work ↓About me
OF A DESIGN SYSTEM I BUILT · STILL IN USE 8 YEARS LATER ·~80%

Selected work

2026

AI-native design

The Best Use of AI Wasn't Designing

kickoff to code cut in 5 months

2022

Product-led growth

When the User Isn't the Buyer

found the decision-maker who never opens the product

2018

Design systems

Built to Survive the Next Upgrade

~80% still in use after 2 major Carbon migrations

Earlier work

2016

Mobile · iOS

Madison Reed: Hands-Free Tutorial

Best Application, 2015 SF Business Times

Seven international design awards
  • Red Dot
  • iF Design
  • Good Design
  • European Product Design
  • W3
  • Stratus
  • Indigo